
“In the Thai market, marginal price differences do little to sway customers in terms of savings and current account deposits. They are offering better cash management solutions and packages to effectively cross sell, but Krung Thai Bank has just begun building its capabilities in these fields. all banks have beenĪggressively scaling up their SME businesses to offset slowing corporate and retail loans. Although the SME market is smaller with higher risks. On top of this, there is room to grow especially in consumer finance and the small and medium enterprise (SME) sectors, whichremain underserved in Thailand. Nevertheless, KTB, which has the largest retail deposit to total bank deposits ratio in Thailand (Figure 1), would like to expand its private deposits while maintaining leadership in government deposits. We want to be the deposit bank of choice for government entities, and so far, are managing 4 million government employee payroll accounts, which translates into a market share of 93%.” “This success is based on our understanding of the mechanics of government transactions and our continuing process improvements in disbursement and payments. “We have a strong base of deposits from the government sector,” begins Chainarong Eursithichai, KTB executive vice president and director for retail strategy, product, and segmentation. Given the current beleaguered retail banking environment, Krung Thai Bank (KTB), which caters mainly to the government employee sector, is looking beyond the big brother that guarantees it a stable and low-cost funding source. Higher costs should be lesser in banks with large, cost-efficient distribution channels offering convenience of access and a larger contribution of savings and current account deposits.

Against the backdrop of a low interest rate environment and further rate cates by Bank of Thailand (BOT) in 2015, the ability to capture low-cost deposits will be a decisive factor for profitability. Profitability from retail banking is under pressure from lower loan growth, higher nonperforming loans, and product saturation in the wider Bangkok area. Thailand’s retail financial services industry, once a top growth engine, is losing steam. Financial Services and Related Research Sources.The Heads of Retail Finance Virtual Meeting.Bank Managers' Challenge and Convention.Excellence in Retail Financial Services.TAB Finance Diary of Events (Full Event Diary).The Best Retail Financial Services Rankings.Green and Sustainable Finance Working Group.Decentralised Finance (DeFi) Working Group.


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